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For most NFL teams, predicting the target leader is pretty straightforward. Many teams have an established leader who remains at the top of their target totem pole for several years. These are high profile, often All-Pro talents, who garner 25% plus Market Share for their whole career. (think Julio Jones, Antonio Brown, A.J. Green, etc.)
Then there are teams like the Miami Dolphins who have several factors that make multiple players possible target leaders. Correctly predicting the Target Leader in a murky situation can result in excellent fantasy value. Here I dig through the data to predict this ideal fantasy value in the first in my series, "Market Share Report."
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